THE DOCKING STATION

Google Reader Course at The Docking Station

Dana — Wed, 18 Apr 2012 19:16:51 +0000

The next Docking Station workshop is coming up in April!

Using Google Reader to create your personal newspaper with news that
is relevant to you

Event Date & Locations

Wednesday, April 25th , 2012 The Docking Station, 12:00pm – 1:00pm

Cost:
FREE

Course Pre-requisites
Prior to attending these course attendees should have:

Good general knowledge of using Mac or PC
Gmail account
Have a good understanding of the web as a whole

What to bring

Laptop suggested, although not mandatory
Class is over the lunch hour, so feel free to bring your own lunch. Refreshments are provided

How Will I Benefit?
Attendees will walk away with ready-to-use tools, tips and tricks to make Google Reader work for them.

Overview

Attendees will walk away with ready-to-use tools, tips and tricks to make Google Reader work
for them. This workshop is hands on and will walk attendees through:

How to create your own virtual newspaper using Google Reader…
How to use Google Reader to effectively share the good stuff you find…

What Will You Learn?

The Basics of Google reader

What it is
What it does
How it does it

Getting content into Google Reader

Adding subscriptions
Browsing for ‘stuff’
Adding feeds from pages
Leveraging an outside aggregator

Getting content out of Google Reader

Google+
Social networks
Blogging

The Cultural Implications of Integrating Social Media into Business

Dana — Thu, 12 Jan 2012 02:02:24 +0000

Marketers face many barriers to integrating social media into their business processes. But by adopting personal, structural and cultural changes, companies can reach a new level of social media integration. Full Article

Question for Discussion: Look at the last bottom question in this graph about company culture. Based on our discussions in class, compared with this perspective on the role of culture in corporations, how do you feel social media will impact company culture across organizations in the future?

Book Yourself Solid Discussion Series

Dana — Thu, 08 Sep 2011 20:16:34 +0000

Get Booked Solid Working Group

Book Yourself Solid (BYS) by Michael Port is one of the most important books that an entrepreneur can read to help you grow your business with the right customers, using the right marketing strategies and at the right pace to build the business you want.

About the Working Group
Peter Nugent and Dana VanDen Heuvel of The Docking Station will host the first of series of business developing groups for local entrepreneurs focused on books, strategies and philosophies that help entrepreneurs grow their business.

The Book Yourself Solid group will meet five (5) times over the course of the next several months to work through the four (4) main modules of the book and advance our collective knowledge on how to grow our businesses.

Dates
9/13 – Series kickoff and Intro to Book Yourself Solid
9/27 – Module 1: Your Foundation (Red Velvet Rope Policy, Why People Buy, Develop a Personal Brand, How to Talk About What You Do)
10/18 – Module 2: Building Trust and Credibility (Who Knows What You Do, Sales Cycles and Process, Information Products)
11/8 – Module 3: Simple Selling and Perfect Pricing (Perfect Pricing, Super Simple Selling)
11/29 – Module 4: The BYS 7 Core Self-Promotion Strategies (Networking Strategy, Direct Outreach, Referrals, Keep-in-Touch, Speaking, Writing, Web Strategy, Social Media)

Please RSVP to peter@thedockingstation.net if you’re intersted in attending.

About Book Yourself Solid

Book Yourself Solid, covers why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary “how to” manual for getting more clients and raising a business profile.
Book Yourself Solid, enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you’ll discover the keys to developing a strong marketing plan and brand image.

Features unique, personalized, updated social media marketing strategies for service professionals
Provides new pricing models and sales strategies for simpler selling
Delivers fresh networking and outreach strategies guaranteed to take only minutes a day
Offers new solid product launch strategies and tactics for creating instant awareness

About This Working Group:

We are running study group but not a workshop.
We are NOT affiliated with Michael Port or his organization.
We are not BYS Certified Coaches and not in any way trained to teach this material. Our goal here is simply to bring together a discussion group of peers.

Cost: FREE

Location

The Docking Station
111 N. Broadway
Green Bay, WI 54303

Time:
8:00am – 9:30am

The Docking Station Hosts “Free Coworking Fridays”

Dana — Wed, 03 Aug 2011 14:11:00 +0000

The Docking Station, Green Bay’s first Coworking space, is inviting entrepreneurs, consultants, freelancers and other independent professionals to tryout coworking for free on Fridays.

“Free Coworking Fridays” will kick off this Friday, August 5^th. Professionals are encouraged to come in and experience a space that combines the best elements of a café culture with a productive, creative, and functional work environment. Attendees will have access to all the amenities that Docking Station Members have for free. These include:

2,400 square feet of mixed working space
20 coworker spaces and desks
Furnished private offices and relaxing lounge area
Conference room
High speed wireless internet access
Printer/Copier/Scanner/ Kitchenette with coffee/tea refreshments
Free parking

The Docking Station is one of approximately three hundred Coworking spaces in the United States that are redefining the way independent professionals work. The idea is that those with workplace flexibility work better together than alone.

The Docking Station was founded by small business owner and entrepreneurs Dana VanDen Heuvel of The MarketingSavant Group and Peter Nugent of Enlighten Financial, LLC. The Docking Station is located at 111 S. Broadway in Downtown Green Bay. “Free Coworking Fridays” is available to the public every Friday from 8:00am-5:00pm. For more information call The Docking Station at (920) 644-3625 or go to www.thedockingstation.net

Work Separately, Yet Together

Dana — Wed, 20 Jul 2011 15:10:54 +0000

I remember my first job out of college. I was working from my apartment in Los Angeles and I thought that I really knew what life was about. As time went on I learned that working alone was actually, well, quite lonely. I started to hit the coffee shops but found the distractions often annoying. I was an employee at the time, so growing my own business wasn’t an imperative, but when I look back, I really wish that Long Beach had a coworking center at the time. Think of all the creative cool people I could have met!

The New York Times had a great article last week featuring Hive at 55, a coworking space in New York that has helped to grow the freelance community in the Lower Manhattan area. Web designers site beside attorneys, copywriters and freelancers of all types. In coworking, what we really thrive on is not that we have a space, but that we have community. Alex Hillman from IndyHall put it best:

And he felt isolated. It’s important, he realized, to have people nearby to “challenge you, bounce ideas off of and laugh about the latest thing you saw on the Internet.”

That’s why he helped start IndyHall, a 5,000-square-foot office space with an open floor plan, clusters of desk and a décor that Mr. Hillman describes as “artsy and funky.”

IndyHall has around 130 active members, about 30 of whom have permanent desks and pay $275 a month for full-time status. You might think everyone there was working for the same cutting-edge start-up company if you didn’t know better.

Mr. Hillman emphasizes that co-working is about more than people sharing desks. IndyHall also sponsors events and happy hours. And it is expected that interactions within the community will lead to new ideas, new projects and new clients.

How many ideas do you get from people in the coffee shop or library? Well, I suppose it depends on what you’re reading at the library, but the sense of energy and community just isn’t there.

More to the point, productive counterparts are contagious. It’s so easy to get in a rut when at home, but when you’re in an environment where everyone around you is growing and producing, there’s a certain energy that you just can’t replace. I’ll leave you with this idea from one of the coworkers at Hive at 55:

When she arrives at work now, she experiences a part of office life that she liked back when she was in the corporate world: the sound of other tapping keyboards. She sees people around her being productive, she says, and it’s contagious.

Free Coworking Week

Dana — Fri, 10 Jun 2011 19:59:03 +0000

Working on your own does not mean you have to do it alone. The Docking Station, Green Bay’s first Coworking space, is inviting entrepreneurs, consultants, freelancers and other independent professionals a chance to experience what it’s like to work on their own projects while collaborating and networking with others in a creative shared office environment.

The Free Coworking Event will take place June 8-17^th. Professionals are encouraged to come in and work any day during the week between 8am-5pm to experience the unique space that combines the best elements of a café culture with a productive, functional work environment. Attendees will be able to experience all the amenities that Docking Station Members have access to for free. Some of the amenities include:

2,400 square feet of mixed working space
20 coworker spaces and desks
Furnished private offices and relaxing lounge area
Conference room
High speed wireless internet access
Free Coffee!

The Docking Station is located at 111 N. Broadway in Downtown Green Bay. For more information about the Free Coworking Event or to become a member, call The Docking Station at (920) 644-3625 or go to www.thedockingstation.net

Why Coworking Spaces over Coffee Shops?

Dana — Wed, 01 Jun 2011 12:53:06 +0000

When you work from a coworking space, you’re geting a space that is purposefully catering to folks with laptops and work agendas. That means fewer fights over the outlets, but it can also mean higher prices. When you sit at a coffee shop for a day, you may pay $15 for coffee over the course of the day. There are few coworking spaces with a day rate that low, however: the lowest that I’ve regularly seen is around $25 and I’ve seen significantly higher.

via freelanceswitch.com

Ribbon Cutting/Open House! May 12

Dana — Fri, 06 May 2011 22:24:03 +0000

Join us along with a hundred or so of our closest friends as we celebrate Green Bay’s first shared office coworking space!

We’ll be at 111 N Broadway from 4-7 PM on Thursday, May 12 for the open house. Why not come on by?

The Docking Station is a shared office space for entrepreneurs, freelancers, independents, and any form of career nomad that is looking for a vibrant community and a space for collaboration. We have combined the best elements of café culture with a productive, functional work environment that is affordable for knowledge workers and start ups to gain ground and succeed.

The Docking Station is the space where free-working independent professionals can touch down, connect with resources and best of all connect with people who can help them grow!

Greetings from The Docking Station!

Dana — Tue, 12 Apr 2011 16:22:54 +0000

It’s here; we’re here, it’s open! More to come soon! Stop in any time from 8-5 Monday – Friday!

A VC: Coworking Spaces

Dana — Mon, 21 Feb 2011 21:12:18 +0000

If you are launching a startup or have one that is just one or two people, you should really try to get into a coworking space. It can be more cost effective, but that is not the best reason to do it. You’ll get knowledge sharing, energy, and a lof of camraderie. And you can’t put a price on those things when you are doing a startup.

via avc.com