There’s an ongoing discussion on one of the coworking groups regarding the definition of coworking and how to best explain it to someone who’s just been introduced to the concept. I wanted to share a few of the bits from the discussion to see what resonates with our audience. We’d love your feedback on these to see which one makes the most sense to you.
The folks at Space Logix use the tag line "Creative Work Environments" to position the space as creative environment.
Some explain coworking as a "shared work environment” which conjures up ideas and enthusiasm for the concept.
“Shared work space” or “flexible work space” seem to resonate when I pitch the concept to people.
“Collaborative shared office space” is another form of combining a few of the already discussed options.
A coworking space in Ukraine has a phrase that when translated into English means “mutual rent of working places.”
Several coworking spaces use the explanation that we usually fall back on which seems to resonate with most folks… "It’s about halfway between a coffee shop and an office suite.” We have the ‘third space’ feel of a coffee shop, without all of the loud visitors and distractions, with all the amenities (stuff) that an office suite has like a conference room, printing, break room and lounge."
Connect113, a coworking space in Alexandria, VA, produced a great video to illustrate how coworking space makes financial sense http://www.youtube.com/watch?v=n4i8pXF_4EU.
According to Connect113:
I know home offices are very appealing, especially in theory, but coworking instantly multiples your knowledge base, skills, connections, and innovation by the power of community.
So, what’s your take? What does coworking mean to you?
Category: Coworking
